uniLoyalty is a customer relationship management tool based on smart cards. It manages intelligent customer relationship databases with accurate, up-to-date customer profiles, one-to-one marketing support and campaign management. Travel, service stations, restaurants and hotels, airlines, golf clubs, ticketing applications, eCommerce as well as department store and supermarket chains are some service providers that get the most potential benefit from the uniLoyalty system. The linking of external services such as banking and insurance services with uniLoyalty makes it a very handy piece of walletware for today´s customers with too many separate plastic cards. This also enables service integration and networked marketing of the integrated services.
Customer database in full business use
uniLoyalty enables the service provider to create advanced, accurate customer profiles. Data mining and analysis of the customer relationship information supports maximally targeted marketing. As the active and potential service users can be easily profiled and identified, this makes even one-to-one marketing extremely cost-effective. You can minimize zero-contacts with the mass media and focus on your true present and future customers, offering their favorite things. You can identify active users and develop added-value service for them. All this makes the total campaign management extremely cost-effective, easy to organize and labour saving.
Real time bonus - instant rewards
A real-time clearing system allows uniLoyalty service providers to manage their transaction balances and invoicing directly, and offers their customers instant reward by allowing them to use their bonuses immediately. The customer can pay and collect bonuses with one single card and use bonuses whenever he/she wants to.
Expanding, extensible and fully scalable
uniLoyalty can be extended with a ticketing application, e-purse, eCommerce platforms with secure payment applications, membership control and payment card functions, access control with security applications, data mining and a data warehouse service. Flexible interfaces with other administrative systems secure cost effective total information management.
The uniLoyalty system itself has virtually no scalability limitations, thus processing millions of daily users and including an almost infinite number of products and services.
Unicom was awarded the SESAMES Best Loyalty Application Award at Cartes 99 (France) for the uniLoyalty software package.
Reliable identification and full information security
uniLoyalty manages full, reliable electronic identification, certified authentication and verification together with advanced information security to prevent misuse and the loss of valuable critical business or private personal information. We have actively consulted consumer authorities for finding the best solutions in also this respect.
Growing customer base
uniLoyalty is currently utilized by Helsinki University Student Union business units (HYY Group) as a UniCard solution including e-purse, loyalty and student card functions for 30 000 individual card users. In 1999 Pori Jazz Festival, the biggest annual international jazz festival in Finland, managed their customer payment cards, cafeterias and restaurants with uniLoyalty.
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